So…adults buying digital coloring books. What gives? Today we’re going to talk about why grownups have been getting into an activity that has traditionally been – well, for kids. 

Why are adults buying coloring book apps?

Why are adults buying digital coloring books? Pretty much the same reason they buy digital anything – the digital medium is convenient, quick, and doesn’t require a physical artistic toolkit.

But why coloring books? Aren’t those, ya know, for kids? Nope. Not anymore. In 2014, coloring books for adults started taking off, and it’s not hard to see why. Let’s start with the obvious reason: they’re fun. 

Coloring apps let you color something interesting or beautiful or that you’re really into, like a Marvel comic. If you’re using the Pigment app, you can play with tools and settings to create different effects. OK, so aside from being fun, they’re also actually good for your health. 

Is coloring good for you?

Researchers, therapists, and scientists agree that adult coloring can improve mental and emotional health, with effects similar to meditation. 

Pigment’s digital coloring is an accessible way to get these health benefits – especially with apps that are designed to meet you at different skill levels, whether the “color by number” app vibe of tap-to-fill settings, or the more advanced freehand mode.

Focusing on coloring helps relieve your mind of anxious and stressful thoughts. While you are coloring, your brain changes its focus, reducing activity in its fight-or-flight stress response, allowing you to relax. 

Coloring is meditative: it helps you live in the present and gives you some of the positive effects of meditation and mindfulness. Hello, self-care! 

Cognitive Benefits of Coloring

There are actually intellectual benefits to coloring. (Yes, we were surprised, too.) Coloring uses both sides of your brain which helps increase focus, concentration, and even organization. Yup.

So, there are actually a ton of really, really good reasons adults are buying digital coloring books. If you’re interested in digital coloring, you should check out Pigment! It’s consistently ranked as one of the best digital coloring books because of its realistic tools and artistic capabilities. 

Happy Coloring!